Case Study: Bible Society Can a new coffee shop franchise survive the crowded market? For over 200 years Bible Society has been working to bring the Bible to life; to help people around the world engage with it, relate to it, and make sense of it. That single mission drives a huge range of activities. Brief:
Case Study: UCB2GO United Christian Broadcasters United Christian Broadcasters (UCB) is a charity with 3 national radio stations and a TV channel. More than 90% of their income is generated through donations. Brief I was given the brief to create a strategy to grow the income stream through UCB ‘s web site UCB2GO – the […]
Case Study: Harper Collins Publishers – The Harper 360 Programme Integrated two leading American imprints with no loss of income into one efficient system Harper Collins wished to integrate two American imprints Zondervan and Thomas Nelson and bring them under new Global brand ‘Harper Collins 360’. They had brought on a new UK Affiliate Publisher to […]
Case Study: The Kepplewray Trust Commercial action to meet the mission of the charity. The Kepplewray Trust is a very special outdoor pursuits centre where able-bodied and disabled young people can learn together. It had been running as a charity for 20 years and had never made a profit, only staying afloat with donations from its […]